Join the directors, production companies, and the 1600+ others who have pledged their support of WDMV’s Mission and Guidelines.
WHO WE ARE
WDMV is a non-hierarchical organization of volunteers who are working to help the music video industry see itself as a community that can and should change for the better.
WE ARE PUSHING FOR 3 THINGS:
Minimize free work
We believe free work should be a choice, not an expectation.
In order to help the music video industry survive, passionate directors and their collaborators have been "subsidizing" the music video industry by giving up their free labor, free equipment, and even often donating their own personal money to make music videos possible. This is now the norm. While this has led to some amazing videos and careers, it is unsustainable.
Promoting a culture and process of mutual respect is essential for our industry to thrive.
Many problems that currently plague the music video process stem from a lack of respect for directors’ time and creative energy. We believe this not any single party’s fault, but instead the product of a flawed system that has been unchecked for too long.
Transparency will not only help improve the process but also the final product.
Without transparency, it becomes increasingly easier for directors, especially emerging talents, to be taken advantage of. It is not uncommon for directors to not know who and how many other directors they are pitching against, they seldom get notified when they lose a job, and “ghosting” is unfortunately not uncommon.
As a first step to open up the conversation, WDMV has collaborated with the rest of the industry to craft Guidelines and Best Practices for the Pitching Process to standardize a pitching process that strives for these three simple things.
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